Your Business Got A Bad Review: Now What?

Every business dreads getting a bad review, because customer reviews have the power to make or break your business. What can you do if your small business does receive a negative...

Cracking The Code: Using Instagram’s Algorithm To Your Advantage

Instagram is an essential part of any social media marketing plan. It gives you a platform to represent your small business in a visual, creative way and also allows the personality...

The Ultimate Cheat Sheet for Social Media Image Sizing

Have you ever taken the perfect photo for your business’ social media only to find that upon posting it, it looks warped and out of place? You're not alone. A lot...

Why Your Small Business Needs To Invest In Digital Marketing

The world of digital marketing can seem confusing and daunting. With so many aspects of running a business to manage, small business owners may ask themselves, "Do I really need digital...
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Conversion Rate Optimization: What You Need To Know

You created your website with your ideal customer in mind, which is why it's absolutely incredible. However, that is only one portion of the key to success for your online business....

The Best Ways To Get Feedback From Your Users

Feedback from your customers is the best way to analyze your business’ progress. If you are a new business, reviews can mean the difference between success and failure. But how do...

Social Media Marketing: Does it Work?

These days, you can't discuss digital marketing strategy without it being an essential aspect of the success of your business. These platforms have truly evolved from sites for posting pictures and...

Digital Marketing and Gen Z: How to Market to the New Generation of Consumers

If you think you've mastered your digital marketing business strategy, get ready to tackle a whole new challenge. Generation Z, a core demographic of young people, is the first to grow up...
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Your Guide To Creating Successful URLs

A Uniform Resource Locator, or URL, is like a website's address; it locates a site in the world wide web. A good URL is an essential building block when cultivating an...

4 Common Mistakes with Optimizing for Mobile

In order to fully optimize your business’s website, you have to ensure it's optimized for mobile devices. According to mobilemarketing.com, “Two thirds of users said they would move on to another...