Writing original content for your website is an essential building block to any successful company operating in the digital sphere. It’s important to always keep the customer at the forefront of your mind when developing content. According to NeilPatel, “Your content needs to accomplish two goals: first, appeal to the end-user (customers, clients, prospects, readers, etc.) and second, solve a particular problem.” The solution to this problem can be found using the online tools of copywriting and SEO.
Yet, you can have the best content out there, but it won’t do you any good if people can’t find it. This is where SEO comes in to collaborate with your already refined writing skills; using copywriting. Today, we’ll break down the major benefits to SEO and why it is a crucial part to a successful content marketing strategy.
Breaking down SEO
SEO, or Search Engine Optimization, is a way for your website to appear organically within search engines like Google, Bing and Yahoo!. This helps to optimize your content and give you a higher ranking so that you can target sites with the same search terms.
There are multiple benefits to utilizing SEO for your business. SEO will give you tools to research and structure your keywords, analyze rankings and traffic as well as link building. Overall, these tools will assist you in improving your website and business.
Breaking down copywriting
What is copywriting? NeilPatel defines it as “the art and science of creating content that prompts the reader/end-user to either buy a product, subscribe to a list, take a test drive or take some other action that will benefit you.” You have to weave enticing messages within your content to prompt people to take an action on your site such as making a purchase or subscribing to an email list in a way that keeps your audience actively engaged.
How do you get your readers to take action?
- You must know your audience.
- Know how to communicate to your audience.
- Finally, be sure that you have a clear message to convey.
How do they come together?
How do you take these processes and combine them into one powerful marketing strategy? You have to cater your writing to Google and other search engine’s preferences. You need to have a thorough understanding of how to weave in key words and phrases into their content. It also involves consistency with posting interesting, thoughtful and engaging content.
On top of creating quality content you have to do your research. A way to start is by looking at Google’s ranking algorithm and seeing what keywords, phrases and content ideas are working. Make sure you are focused on solving a problem for your readers so they can be converted to customers.
Incorporating SEO best practices into your content
Now we know how SEO works to boost your content, here are some quick SEO best practice tips.
1. Review your site for any possible user experience issues.
2. Ensure that your site is always loading properly.
3. Use SEO friendly headlines for your content.
4. Utilize meta descriptions in your content.
5. Track your keyword frequency and incorporate long tail keywords that will support your content.
6. Add internal links to every post.
SEO alone is a very powerful tool, and when combined with the creative content that you cultivate, it can really help your business gain new loyal customers. Utilizing both the logical and creative aspects of each will not only drive new people to your site, but will get your content on social media sites, on search engines radar and so much more!