SEO VS SMM: The Battle For Online Traffic
How do Social Media Marketing (SMM) and Search Engine Optimization (SEO) work together? Are they worth the time and investment? These are just some of the common questions asked by businesses...
Copywriting & SEO: How To Appeal To Your Consumer
Writing original content for your website is an essential building block to any successful company operating in the digital sphere. It's important to always keep the customer at the forefront of...
The Ultimate Cheat Sheet for Social Media Image Sizing
Have you ever taken the perfect photo for your business’ social media only to find that upon posting it, it looks warped and out of place? You're not alone. A lot...
The Importance Of Branding Your Small Business
Creating a business involves many steps. One of the most important steps in creating your small business is branding.
Take a minute to think about big companies like Disney, Apple, and...
Google Crawlers: Best Practices
Google is the best place to be to increase the success of your small business. It is the number one search engine in the world to gain potential customers. In addition,...
4 Common Mistakes with Optimizing for Mobile
In order to fully optimize your business’s website, you have to ensure it's optimized for mobile devices. According to mobilemarketing.com, “Two thirds of users said they would move on to another...
Your Guide To Creating Successful URLs
A Uniform Resource Locator, or URL, is like a website's address; it locates a site in the world wide web. A good URL is an essential building block when cultivating an...
Conversion Rate Optimization: What You Need To Know
You created your website with your ideal customer in mind, which is why it's absolutely incredible. However, that is only one portion of the key to success for your online business....
The Best Ways To Get Feedback From Your Users
Feedback from your customers is the best way to analyze your business’ progress. If you are a new business, reviews can mean the difference between success and failure. But how do...
Your Business Got A Bad Review: Now What?
Every business dreads getting a bad review, because customer reviews have the power to make or break your business. What can you do if your small business does receive a negative...
