Friday, February 28, 2020

6 Essential Social Media Tips for Small Businesses

When you own a business, it's not enough to have just a website; now, there's an expectation that one must be everywhere at once. This is why being on social media...

Are Online Businesses Replacing Storefronts?

Some say storefronts are a thing of the past, while the online business market is exploding with new ideas and products every day. But are online businesses really better than storefronts?...

Marketing Strategy: How To Start Over When You Fail

Formulating an original marketing strategy can be difficult and requires a lot of time. Because of this, when you see a lack of ROI or overall engagement from a strategy, it...

A Quick Guide to Google Ads Extensions

Utilizing Google Ads is essential to give your online business proper visibility in Google’s crowded search results. Google Ads extensions boost this visibility by offering additional information...

Utilizing Mobile Messaging with E-Commerce

It's hard to find someone who doesn't always carry their mobile phone. After all, they're travel friendly, easily accessible, and essentially a pocket sized computer. Therefore, as a business, we may as...

Google Shopping Ads: 6 Quick Tips for Conversions

Google Shopping Ads are ads that involve using a price, photo and description to get a customer’s attention. They utilize Google Ads and the Google Merchant Center to create an ad...

SEO VS SMM: The Battle For Online Traffic

How do Social Media Marketing (SMM) and Search Engine Optimization (SEO) work together? Are they worth the time and investment? These are just some of the common questions asked by businesses...
Hunched woman over a typewriter sitting next to a bookcase

Copywriting & SEO: How To Appeal To Your Consumer

Writing original content for your website is an essential building block to any successful company operating in the digital sphere. It's important to always keep the customer at the forefront of...

Creating Effective Marketing Campaigns For Small Businesses

As a small business, marketing is essential to reach your customer base. It helps you promote your products and services, enticing consumers to purchase from you. A marketing campaign refers to...

Digital Marketing and Gen Z: How to Market to the New Generation of Consumers

If you think you've mastered your digital marketing business strategy, get ready to tackle a whole new challenge. Generation Z, a core demographic of young people, is the first to grow up...